“It’s a general store, but it’s also a very specific store. It’s also not just a store, it’s like a place where people can come and get coffee or drinks, but it’s not a coffee shop, nor is it a bar. Yeah, it’s an environment. And yes, we will be selling things, but it’s more like a branded immersive experience.”
— Dinad Rose, explaining Rose Apothecary.

Rose Apothecary is not, in fact, an apothecary. It is instead a stringently curated general store selling high end goods to the nouveau riche of North Ward. Here you can find lotions, shampoos, body milks, cat-hair scarfs, coffee, tea, locally sourced produce, and imported wine and cheese, all hand-picked by the owner, Dinad Rose.

Rose prides himself on the quality of his goods and considers himself a tastemaker, often offering not-yet popular items that go on to be the latest trend. If someone wanted to predict the next hot item for the young, hip, and wealthy, one could do worse than perusing Rose Apothecary.

As well as a general store and small-batch coffee shop during the daylight hours, Rose Apothecary becomes a very small, exclusive performance venue and bar at night.